
Our Standards
Cleanliness : (noun / the state or quality of being clean or being kept clean)
Grapewagon Custom Crush has an unwavering commitment to cleanliness. In addition to our facility being constantly spotless and organized, we partner with BevTrac, an independent company that comes in once a year and analyzes the facility.
Communication : (noun / the successful conveying or exchanging of information)
For all winery clients, we use InnoVint (https://www.innovint.us/), the leader in cloud-based winery management software. Using this software, our clients have the ability to submit Work Orders 24/7, check on real-time status of wine inventory, track and keep all lot chemistry, etc. It is full service from the moment your fruit arrives, all the way through bottling. Everything is just a click away, from either your desktop or mobile phone.
Camaraderie : (noun / mutual trust and friendship among people who spend a lot of time together)
One of the most important aspects of our little facility, we have been known to be the ‘hub’ for morning coffee among the winemakers. Acting more like a ‘Think Tank’ than a large operations facility, our little winery environment is more for learning, networking, and making great wine, than staying out of the way of chaos. We’re more attuned to a Zen workplace than a bustling factory.
hands on approach

Our Equipment
P&L Specialties belt-driven 10’ sorting table
P&L Specialties incline
Puleo (Carlsen & Associates) Vega 10 Crusher / Destemmer
Puleo (Carlsen & Associates) 32 HL Bladder Press
Carlsen & Associates Basket Press
(4) 6-ton Fully-Jacketed Temp. Controlled SS Fermentors from WESTEC
Private Tasting Room
(6) 4-ton Fully-Jacketed Temp. Controlled SS Fermentors from DEFRANCESCHI
M48’s w/glycol fins
T-Bins
Temp. Controlled Barrel Room w/Humidifier System
Hot and Cold Glycol Stations throughout winery
InnoVint Winery Management Software available for all clients (cloud-based)
details matter

Our Facility
Construction
Our 4,200 square foot winery on a one-acre parcel just south of Healdsburg is equipped with features like large windows that provide natural light, a roof that retracts heat, and a constructed wetland to process wastewater while adding to the facility's beauty.
We've also created a welcoming space for brainstorming and collaboration, which we call our "wine think tank." This is a place where our team can come together to dream up new ideas, share knowledge, and find inspiration. Our facility has a permitted capacity of 5,000 cases annually and a temperature and humidity controlled barrel room.
History
The former MacPhail Family Winery was converted to Grapewagon Custom Crush in 2015. Originally built in 2008, the winery served as the production facility for the Pinot Noir focused label, MacPhail Family Wines.
After selling MacPhail Family Wines in 2011 to the Hess Collection the winery continued to be used to produce MFW wines until the Hess Collection discontinued the MFW label and the winery was converted into a Custom Crush operation.